The term bulk SMS relates to a batch of electronically transferable space, which can convey no less than 160 Characters in every single one of its. Bulk SMS service in India has overrun the customary marketing strategies with its exceptional spreading characteristics in the public. It will be quite interesting to comprehend that the phone proportion of our nation has increased numerous folds in comparison to the last ten years. The achievement of the Transactional SMS in India was in its extraordinary reach and the simple entry. One in each three-man checks SMS frequently and sends answers in our nation. It will be great to learn that unlike different nations; around 83% of the Indian mobile users have not enlisted in the NDNC (National Do Not Call Registry) registry database.